37 Seconds

While in California, I had the opportunity to watch "Mr. Magorium's Wonder Emporium" (you can read PluggedIn's review here).

There's a scene in which Mahoney (Natalie Portman) takes Magorium (Dustin Hoffman) to a clock store so they can listen to all the clocks strike 12. She breathlessly whispers they only have 37 seconds—all they have to do is wait.

Magorium corrects her, saying that it's 37 seconds to breathe, reflect, enjoy, regenerate, dream.
"Thirty-seven seconds well used is a lifetime," he says.

What are we doing with our 37 seconds?